DocStyle

A nose-to-tail brand solution, user-interface, and comprehensive marketing interface for an emerging leader in the legal tech space.

Brand Strategy

Campaign Planning

Creative Collaboration + Consulting

UX + Web

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Client

DocStyle

Industry

Legal Tech

Website

docstyle.com

Launching DocStyle required a brand strategy that could compete with leading brands much larger while establishing a distinct voice in the legal tech space. We created a visual identity that emphasizes their relative agility and ability to deliver solutions that larger brands are slower to develop.

The Problem

DocStyle, formerly "Evolution Software", developed three apps that fulfill endemic needs in the legal workflow. Although each product offers noteworthy value, the company was challenged to sell the 3 as a package as the branding was confusing for potential clients.

The Solution

Create a brand system that unifies the 3 apps into one new brand that retains and amplifies the perceivable value of each. Develop a comprehensive Brand system, App UI, and Promo suite for the firm's annual trade show presence.